Branding / Print Design / Art Direction / Packaging / Copywriting
This ADV3403 project on creating a brand allowed me to focus on developing a brand for an untapped market through messaging, advertising and and strong brand development. When creating Bucha Babe, I attempted to reach a niche market of driven, motivated women between the ages of 20-50.
Because most popular kombucha brands focus on the perceived spiritual benefits of the drink, I chose to focus on the health benefits of natural probiotics for women, encouraging them to feel good, and do better.
Below are visuals that I created to represent my brand including a mock up of potential packaging that would vary depending on flavor, an Instagram story advertisement and the brand's logo.